If you’ve ever had interactions with marketing specialists, whether they’re copywriters, digital marketeers, events managers or even a video production company, over the last few years, you probably got pelted with a number of acronyms, some or even many of which left you flustered because you didn’t know what they were talking about. To help people learn how to speak this language, we’ve assembled a glossary of terms that digital marketers love throwing around.
Bounce Rate, or the percentage of visitors that went to a certain website but only viewed the first page before navigating away from that site.
Cost Per Lead, or a pricing model for online advertising in which advertisers pay for explicit sign-ups from consumers interested in the offer the advertiser has; also frequently known as online lead generation.
Conversation Rate Optimisation, or sometimes known as conversion optimisation in Internet marketing; a system for growing the percentage of overall visitors coming to a website that take a desired action on that website, such as converting into customers.
Call To Action, or a piece of content in advertising material that’s intended to get a listener, reader, or viewer to do a particular act, such as a directive or instruction, such as click here, buy now, call us, etc.
Click Through Rate, or the proportion of overall users that click on a particular link compared to the total number of users viewing an email, page, or advertisement; this is frequently used for measuring the success of online advertising campaigns for a certain website, as well as how effective email campaigns are.
Google Analytics, or the way you can measure the advertising ROI you have, plus track video, Flash, and social apps or sites.
Key Performance Indicator, or a quantifiable measure that’s used in the evaluation of the success of a person or organisation in meeting performance objectives.
Marketing Qualified Lead, or a lead that has already indicated interested as to what a brand could offer them based on the brand’s marketing efforts; generally someone that’s just more likely to turn into a customer as compared to other leads.
Net Promoter Score, or a management tool which can be utilised to ascertain or measure the loyalty of the consumer relationships of a firm; an alternative to more conventional customer satisfaction research which is supposedly correlated better with growth in revenue.
Return On Investment, or the ratio between the net profit and the cost of investment that results from investing some resources; a higher ROI signifies an investment will gain favourably compared to its cost.
Pay-Per-Click, or cost per click, an online advertising model utilised for directing traffic towards websites where advertisers pay publishers only when ads are actually clicked; commonly associated with the top tier of search engines.
Search Engine Results Pages, or the pages which search engines display in response to searcher queries; the primary component of SERPs are listing results the search engine algorithm returns as a response to the keyword query, but pages might also have other results, like advertisements, images, and maps.
Social Media Marketing
Sales Qualified Lead, or a prospective consumer that’s been both researched and vetted, often first by the marketing department of an organisation before the sales team; someone deemed ready for whatever the next stage is in the larger sales process.
User Experience, or the attitudes, feelings, and emotions of a person regarding using a certain website, service, system, or product; may include effective, valuable, meaningful, effective, practical, and experiential aspects of product ownership and human-computer interaction.
Year-On-Year, or the prices, figures, and the like, when compared to similar prices and figures from a year prior.