Search Engine Optimization is an essential part of any successful marketing strategy. Many business owners trying to compete in a highly competitive market usually find themselves facing a dilemma with their digital marketing campaign especially on deciding which particular tool to use and focus on.
For you to decide on whether you will focus on SEO as your main digital marketing channel, you have to consider its pros and cons. The following are some of the pros and cons of using SEO marketing.
- The Pros of using SEO for your business
- SEO gives your business exposure to people who are looking for a solution
One of the key reasons why people use the internet especially search engines like Google is to find a solution to a problem, issue, or concern. In the process of searching for a solution, web users click on various links that they find on the internet.
When Search Engine Results Page [SERPs] are returned, a percentage of the web users will click on the first items on the results list.
- SEO delivers a continuous flow of free and targeted traffic
SEO companies like Tampa SEO Company can help you tap into a gigantic source of continuously flowing, free, and targeted traffic. “Free” should mean that you really don’t pay for traffic and traffic generation directly in the same manner that people do when they use paid advertising channels. Your cost will greatly reduce if you perform all other SEO activities like link building and content creation.
- SEO generates traffic that have a good chance of conversion
The sea report by the search engine journal indicated that leads generated by SEO can reach up to 14.6% close rate which is a lot better than the 1.7% close rate which can be generated from email marketing or print advertising.
- SEO can help your business to grow
The internet is a big place and it can make your business to grow if you secure a good online presence with your websites and other social channels. SEO plays a key role in securing a good online presence, and it can enable your business to increase visibility to the customers who use search engines like Google to look for a local brand or business.
- SEO sets you up as an authority in your niche
If you have a strong presence and great content for your website, that can deliver you a good ranking position based on the keyword in search results. After getting a good ranking, you can then establish yourself as an authority in your niche, developing trust of your targeted audience. This will result in conversion as sales or leads.
- The cons of using SEO for your business
- SEO results take time
One of the most noticeable cons of using SEO for a business is that it is very slow time-frame for generating tangible results. For digital marketing to succeed, it has to get a good hold and presence in search engines. If you want quick results from your campaign, then SEO may not interest you.
- SEO takes time to get ROI
Since SEO can take time to generate substantial results, it will definitely take longer to achieve a Return on Investment [ROI]. This may not be favorable for small businesses which require substantial revenues in the shortest term, which they can use as funds to sustain the business’ operations.